Top Trend: Slogan T-Shirt

Sonia Zmihi,

Got something to get off your chest ? Make a statement without saying a word as slogan t-shirts are the outspoken trend of the summer. Seen in New York, Paris, Milan, the wordy tees are everywhere – including in all your favorite IT-girl’s closet – diffusing bold and playful messages into the fashion world for seasons to come.

Through these highly wearable pieces, designers use their runway platform to take a stand and make strong statements by doing what they do best. From Henry Holland’s signature wordplays to Maria Grazia Chiuri’s world famous feminist call to arms and most recently Weekday’s  “Brigitte” tee (launching June 30th, go get yours!) named after the new French fashion icon and First Lady, Brigitte Macron. No matter what you want to say, you can now find a t-shirt that will do it for you.  Scroll down to discover more about slogan T-shirts and find the message that is right for you.

To celebrate its 10th anniversary, House of Holland has launched a collection of fashion groupie T-shirts. A cool reminder of the designers first collection, featuring witty and rhyming slogan T-shirts. This time, he has revisited the same idea and debuted his SS17 catwalk applying sartorial gags to the new generation of designers and models : from “Let’s Breed Bella Hadid” to “Suck on my toe Pheobe Philo” – either way, a smile is guaranteed.

Christian Dior                                Haider Ackermann                             Each x Other

On a more serious note, empowering and politically charged slogans were huge this season. Fashion has always served as a form of expression but ever since Maria Grazia Chiuri sent down her “We Should All Be Feminists” tee at Christian Dior, the lust for such statement t-shirts has reached a peek and resulted in various adaptation like Jonathan Simkhai’s “Feminist AF” or Prabal Gurung’s “The Future is Female”. The Dior t-shirt is already iconic and is seen as a sartorial symbol of an ongoing social movement. But it also underlines Chiuri’s role as the first female designer at the famed French fashion house. The printed white-tee quickly took over the street-style scene and many celebrities, such as Rihanna, Chiara Ferragni or Natalie Portman, sported it.  Other topical and inclusive tees included graphic sweaters emblazoned with “Be Yourself” at Haider Ackermann and “I am he, as you are he, as your are me” at Each x Other, both broadcasting clear messages of acceptation and self-esteem.

Vanessa Seward                                          Sacai                                               Ashis

Simple yet very chic, Vanessa Seward’s khaki t-shirt has this little “Je ne sais quoi” that makes it fabulous and super easy to style – paired with a glittery long skirt and platform mules it will take your from office hours straight to your summer afterwork drinks. What’s not to love about that?

At Sacai, music and punk culture served as inspiration as the designer Chitose Abe flipped British singer Joe Strummer’s “Passion is a Fashion” quote into “ashion is a -assio-” read “fashion is a passion” –  a graphic tribute to the leader of The Clash under the shape of a grunge look : black and white kilt, high ranger boots and a beret.

Finally, you don’t need a translator nor a PhD degree to understand what is at the heart of Ashish’s bold message – “Your wish is my command”. Or do you ? When put into perspective, the whole outfit is actually quite intriguing. The submissive catch phrase is contrasted by a beautifully decorated crown, and leaves us wondering if this designer’s message isn’t a call for resistance after all.

Now who said fashion should be seen and not heard?

the writer

Sonia Zmihi

Graduated from Sciences Po Paris with a degree in Marketing, Sonia has now added budding fashion journalist to her work in the fields of marketing and communication. She spends her free time refreshing her Instagram feed looking for the funniest memes, building never ending wishlists on Net-a-porter and cooking exotic meals.

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