Top Trend: Yellow

Sonia Zmihi,

This summer, serve your look sunny side up ! While pink remains this season’s hero shade, yellow is another major player. And not just yellow. Head to toe yellow. From fluorescent highlighter shades to spicy mustard, the optimistic color dominated the Spring/Summer 2017 runways and was featured in particularly punchy doses at Creatures of Comfort, Emilio Pucci, Jason Wu, Sies Marjan and Rick Owens – just name a few.

In Hollywood (think Emma Stone’s citrus-colored dress in La La Land) – and on the most coveted red carpets (who can forget Rihanna’s imperial yellow fur at the Met Gala?), the sun-drenched hue has been a firm favorite for a while. Still, many women struggle with the cheery shade thinking it won’t do any favors for their skin tone or fearing that they’ll end up looking like a giant banana. When really, there’s a right kind of yellow waiting for every single one of us. Sartorial optimism, indeed. Olive and darker skin tones should opt in for bold neons and lemony hues, while fairer colorings should turn to lighter, pastel variations. Scroll down to find out how designers established this sunshiny hue as the unexpected color of the season.

Max Mara gets us off to a good start with a head to toe buttercup yellow outfit – composed by a stretched workwear jumpsuit zipped all the way up, a hooded jacket and a matching visor, a possible accessory to protect the model from her own glow. To finish off the sporty silhouette, the designer gave a luxury twist to the notorious “crocs” footwear by switching rubber for leather and elevating the heel up to 10cm. A chic revisit of summer Sundays spent gardening.

                                 Wanda Nylon                                               Sies Marjan                                                     Rick Owens

At Wanda Nylon, a ray of sunshine came in the form of an iridescent silk fluid dress with straps made of interlocked chains. Always with an irreverent spin, the ANDAM Fashion Award 2016 Grand Prize winner placed her collection under the sign of elegance with sharp and assertive looks.

For his second collection designer Sander Lak, the man behind the brand Sies Marjan, introduced with ease a zesty lemon outfit made of an oversized acidulous sweater tucked into a split skirt. The intersection between the two garments, draped and wrapped around the waste, gave birth to graphic pleats that gave relief and depth to the silhouette. Finding the right balance between fine tailoring and flou, the designer manages to make sophisticated cuts look unfettered and unraveled. Rick Owens was also interested in draping, and presented unique shapes and abstract silhouettes. He sent down on his runway a model wrapped around several layers of a vibrant yellow linen fabric, and protected by huge statement shoulders.

                                Jason Wu                                               Bottega Veneta                                              Lacoste

For a dramatic shot of color, Jason Wu mixed a flowing and sheer dress with bright highlighter yellow, and put together a look that radiated femininity and confidence like solar flares. For the 50th anniversary of the Bottega Veneta brand, designer Tomas Maier celebrated by pursuing the Italian house’s tradition in picking the finest materials crafting a creamy,, cinched at the waist, mustard leather dress that perfectly embodies the elegance and refinement of the Bottega Venta women.

Finaly, since one can hardly get through a summer without a rainy day, Lacoste came up with a brilliant canary raincoat that will both cheer you up and keep you dry. Inspired by the iconic petit bateau yellow waterproof jacket, Felipe Oliveira Baptista illustrated his idea of an endless summer..


Could fashion be experiencing its own La La Land effect? Dazzling, luminous and high in vitamins, yellow definitely is a color that will make a mark on summer 2017 and without a doubt will instantly put you in an up beat mood.


the writer

Sonia Zmihi

Graduated from Sciences Po Paris with a degree in Marketing, Sonia has now added budding fashion journalist to her work in the fields of marketing and communication. She spends her free time refreshing her Instagram feed looking for the funniest memes, building never ending wishlists on Net-a-porter and cooking exotic meals.

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