Top Trend: Pink

Sonia Zmihi,

Finally, it is time for the fashion emancipation of pink! Traditionally associated with extra girly and ultra feminine figures, pink is now no longer reserved for the Barbie and Elle Woods of the world. The Women’s March in January saw millions of women worldwide wearing hand knitted pink Pussyhats in support of women’s rights. Overnight transforming the color into one associated with female empowerment.  A message designer Angela Missoni took to heart at her Fall/Winter 2017 show in February. She gave everyone at the event a Missoni version of the pink hat to wear, just in time for International Women’s Day on March 8th.

But even before the hue got its new militant power this year, designers were already beginning to underline the potent versatility of the shade. In their Spring/Summer 2017 collections a number of major labels, including  Marc Jacobs, Celine, and Valentino as well as Sies Marjan and Fenty x Puma, embraced the positive and optimistic color. Pink appeared on the catwalks in every shade from light pastels and dusty roses to neon and electric tones.

Gucci                                        Jeremy Scott                                    Sies Marjan

Starting with Gucci, of course, where pink has been a go-to hue for designer Alessandro Michele for a few seasons now. It’s hard to forget the all pink outfit and the amazing bubble gum fluffy fur he presented during the brand’s Fall/Winter 2016 show. And for the sunny days ahead, Michele was seeing the world through rose-colored glasses. Where outfits like a bright pink coat with cascading ruffles and gothic embroidery “Modern Future” supported the designer’s all pink show scheme, which included a pink carpet and velvet banquettes to pink tinted lighting and walls.

Talking about future and modernity, Jeremy Scott – the Pop Art King of fashion – presented another great pink example. His incredibly feminine collection was inspired by the 80’s but definitely incorporated futuristic elements. This hot pink dress covered in sequins was upgraded with a geometrical disc that completely changed its structure.

Two other designers that explored the pink trend were Sies Marjan and Tory Burch. They both presented incredibly simple, yet sophisticated designs that gave pride of place to the color and took their inspiration from foreign fashion cultures. The model at Marjan appeared all bundled up in a silky kimono-like outfit, while the girl on the Burch runway made her way down the catwalk in traditional Moroccan long dress with fine gilding and embroideries.

Tory Burch                                           Valentino                                          Céline

At Céline and Valentino, the models walked the catwalk in bright pink mid-length dresses draped in cape shapes that gave them a majestic allure. If the French label kept it light and soft both in terms of color and fabric, the Italian fashion house was all about color blocking, mixing a deep fuschia with the brand’s signature red.

Bubble gum pink was the shade of choice for Rihanna, Haider Ackermann and Julie Paskal. But they all approached this hue in very different ways. Creating more subtle looks that should win your heart if you want to take baby steps towards joining the pink trend before trying your hand at a full blown fuschia outfit. In her collaboration with Puma, the famous Barbadian singer and designer offered us a slouchy athleisure themed collection with a lot of interesting details and accessories for a glamorous twist that has now become characteristic of her urban-chic style.  Haider Ackermann made the case for a pink power suit featuring a fitted vest with looser pants accessorized with a flowing belt while Julie Paskal, renowned for her delicate silhouettes and minimalistic shapes, presents a beautiful asymmetrical ruffled dress with matching ruffled flat sandals.

Fenty x Puma by Rihanna                  Haider Ackermann                                   Paskal

So ladies this season you really should feel in the pink with so many fantastic upbeat and powerful pink options to chose from.  It is time to live “la vie en rose”.




the writer

Sonia Zmihi

Graduated from Sciences Po Paris with a degree in Marketing, Sonia has now added budding fashion journalist to her work in the fields of marketing and communication. She spends her free time refreshing her Instagram feed looking for the funniest memes, building never ending wishlists on Net-a-porter and cooking exotic meals.

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