Top trend: Logos

Bigger! Better! Bolder! Braver! Logos are making a huge comeback on the catwalk this season. The trend is a direct descendent of this 90s staple, however this time the looks have never been more luxurious.

We see logos every day and everywhere, they are arguably the most important part of any brand’s identity. And in the fashion industry designers have come up with some pretty intriguing pieces to make their label’s logo distinctive and unforgettable. Logos are particularly important in the world of fashion, just look at the all the press coverage Burberry and Celine have gotten in recent weeks over the change in the branding of each house. Riccardo Tisci (for Burberry)  and Hedi Slimane (for Celine) both wanted to mark their arrival as the designer at their new label by basically putting their own personal designer stamp on the brand.  As Karl Lagerfeld once said: “Logos and branding are so important. In a big part of the world, people cannot read French or English-but are great in remembering signs”

Logos can be easily recognized and immediately associated linked to a brand’s quality and reputation.From the classic logo t-shirt to a more sophisticated look, we have selected various way to express your identity this season!

Starting with a classical black and white color combo, Alberto Zambelli released a chic and sexy dress. What we love most about this piece is the mix of materials, revealing the seductive curves and legs of the model. When peering up from her toes to her eyes, the viewer’s glance is abruptly interrupted by the placement of the brand’s logo. To embellish the garment’s look, the model is wearing a beautiful silk scarf, once again covered with the house logo.

Moving over to Max Mara, we have an all black look from head to toe. But even with all of the sparkling fabric its the top that is the true talking point of this outfit.  The 80s inspired portrait that dominates to sweater is topped off with a more discreet Max Mara logo. So if you are a bit shy and not into having all attention on you, we would recommend this type of logo apparel.

As for Dolce & Gabbana, the house gave the classical logo t-shirt a holy twist with a tongue-in-cheek   sartorial statment scooping the neckline.  Fashion Sinner it says, and this playful proposal is very tempting indeed. After all, is it such a sin to be fashionable?

Much like in the 60s with the propagation of color television, we move on to a more colorful selection to fully express your personality and brighten those upcoming gloomy days.

Staying in Italy, get ready to stroll around the country in your convertible with this sophisticated look from Versace. What we love most about this outfit is how the individual garments have created a cool color blocking effect. The classic vintage Versace logo black sweatshirt came accessorized with a gorgeous light green pencil skirt, to give the outfit even more of a visual bite.

Crossing over to the American elegance, Ralf Lauren came up with a cozy and chic collection for this Fall/Winter season. This preppy oversized logo look is perfect for a Sunday brunch . You can almost feel the softness of the sweater just by looking at it.  It would make  the perfect snuggle buddy on a relax day by the fire.

Finally this  rock n roll logo look from Vivetta takes the idea in a more handicraft route.  The mint green sweater looks almost handmade. As if someone who loved the brand decided to just stitch the label’s name onto a bit of fabric and DYI a designer top to call their own. Its actually a pretty cool idea, if you think about it. Why not take the branding and logo idea into your own creative hands to reinterpret a house’s logo in your own unique way? Or you could try and do what Hugo Boss did with its label and flip the whole branding story on its head with a  reversed logo.

Calling all our 90s fans, your vintage tees hidden in your closet are trendy once again!

Eleonore Vagh Weinmann

Eléonore is studying Luxury Management at PSB Paris School of Business.
She has lived in 3 different cities: Paris, Singapore and New York. Gastronomie lover, she adores trying out new restaurants and wine tasting during her spare time.