Top Trend: Florals
Spring has finally sprung so it seems fitting to talk about the fashion industry’s fascination with floral prints. But what makes this print so interesting now is the trend we are talking about refers to the Fall/Winter 2017 season, which was just presented to the world this past February and early March.
Wearing florals in Spring and Summer inherently make sense. But this trend towards cool weather blooms is a rather recent occurrence. Some say it in reaction to global warming that has seen seasons start, stop and start again in more random and unexpected intervals. Others argue that luxury shoppers are also world travels who bolt for warmer climates as soon as a morning frost is spotted on their manicured front lawns. We say flower prints are simply beautiful, and shouldn’t be confined to the closet for half of the year.
So what sets a cold weather bloom apart? Besides the weight of the fabrics they are printed on, they tend to be bolder and more dramatic than their summer counterparts. Their vibrant colors pop against the dark of the longer nights and draw the eye in a room filled with practical winter black or gray garments.
Some standouts of this past season include the floral smorgasbord that was the Gucci show. The high octane hues seen at Balenciaga, Versace or Giambatista Valli. And the retina searing flower print garments on the MSGM catwalk. These flower motifs are just a few of the evocative blooms setting fashion’s midnight garden ablaze.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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