Stephanie Phair Has a Winning Strategy for Fashion

Stephanie Phair, the chief strategy officer at luxury online marketplace Farfetch, has been in the news lately because she was just appointed as the new Chair of the British Fashion Council, succeeding Net-a-Porter founder Natalie Massenet, who stepped down in December 2017 after five years in the role. Stephanie will basically be overseeing core events that the BFC puts on, most notably London Fashion Week and The Fashion Awards, while at the same time still doing her day job as CSO at Farfetch.

The Chairmanship of the BFC is a seriously big side hustle, but I have no double that Stephanie is up to the task. Basically because when we spoke at the Fashion Tech Forum in Los Angeles Stephanie was so fired up about all the new projects she was working on for Farfetch and jazzed about the future of online and offline shopping in the luxury sector. I mean just to give you some perspective, Farfetch has raised over $700 million in funding and has partnered with JD.com in China and Chalhoub in the Middle East. Two major deals that are part of a global expansion ahead of an expected initial public offering later this year that could value the company at greater than $5 billion, according to some reports.

Stephanie is in the fashion pole position right now and is clearly going full throttle into the future.

Jessica Michault

Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.