Robin Meason Leads with Her Heart and Follows Her Gut
Robin Meason is a woman who has lived quite an amazing, globe-trotting existence. And the reason she has had such an adventurous life is because she always follows her heart.
Following her heart is also what happens to make her one of the best fashion PR’s in the business. Robin was born and raised in Texas, where she studied European civilization at Texas State University, but she always had a thing about France, and Paris in particular. She might have lived in London, Los Angeles, Athens and Australia, over the years but she has always come back to Paris.
It is in Paris that she launched her PR agency, called Ritual Projects, in 2013. And while in the past following her heart had Robin traveling the world, today her heart (and her head for business) is what makes Ritual Projects such an interesting company.
Think of it like the rebellious cool kid at school, who always seems to know what is going to be the next big thing before anyone else does. The brands that Robin represents are the ones that are generating buzz for their creativity and are on the cusp of blowing up. They are also very loyal to Robin as she nurtures them from the jump – while the grow into brands, like Y/Project, GMBH, Ottolinger and AREA, that are coveted by those in the know in the fashion industry.
But as good as Robin is at promoting her brands, she is not someone who likes to talk about herself. So getting to sit down with her, to hear her life story and get insights into how she works and how she spots talent, was such a rare treat, and I am so happy I get to share this moment with you.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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