Massimo Giorgetti is a Man with a Mission for MSGM
This year marks the 10th anniversary of the MSGM brand founded by Massimo Giorgetti. But when you meet the Rimini born Italian designer, it is hard to believe someone so open, outgoing and honest has been at the helm of a successful and growing fashion company for a decade, without getting jaded.
But that is the case for this self-taught designer, who originally got a degree in accounting and spend his youth as a DJ, before he launched his company in 2009. He quickly made a name for himself- and his brand thanks to his use of bright and bold logo-clad clothing that had price points that made them accessible luxury to younger streetwear fashion lovers. Just a year in and MSGM had already won the prestigious Vogue Italia AltaRoma “Who Is On Next” award and then over the next five years the company gre into a 45 million dollar business with over 600 points of sale around the world.
Giorgetti’s winning fashion formula garnered attention from investors and in 2018 he got a new minority investment from the private equity fund Style Capital. With this new influx of funds the designer has big expansion plans in mind with goals to double revenues over the next three years, making a big push into the Asian market and expanding the brand into new product lines.
Case in point, and perfectly in keeping with the youth-centric focus of the house, Giorgetti debuted earlier this year a new line of MSGM underwear for men and women and there are plans on the horizon to unveil a full activewear capsule collection in June and a footwear line is also in the works.
I caught up with Giorgetti at his headquarters in Milan. He is a man full of energy, ideas and positive attitude, which all bodes extremely well for the future of the MSGM brand.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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