Marcelo Burlon’s New Fashion Guard
Calling Marcelo Burlon a fashion designer somehow seems so limiting. This is a man who doesn’t shy away from a challenge and, more importantly, whatever project he is working on he comes at it with such a sense of positivity, playfulness and joy that it’s no surprise that he has been so successful.
Today Marcelo is perhaps most famous for being the mastermind behind the Marcelo Burlon: County of Milan brand. A company that he started in 2012 as just a cool t-shirts label inspired by his native Patagonia, that garnered a cult following for its 180 euro a pop designs, has now grown into a global business. A brand that today counts a 40 million euros per year turn over and is sold in more that 400 stores worldwide. It’s a company powered by bold streetwear culture and Marcelo’s keen ability to spot what’s hot before the rest of the industry has even begun to feel the heat.
It’s a skill that this autodidact designer has put to good use in other areas as well. For example, organizing events for top brands like Gucci, McQueen or Raf Simons, shaping the mood at parties with his renowned DJing skills or use his talent for embracing innovative avenues of communication when working the PR angle for brands like Nike, Coca Cola, Prada or Versace.
A practicing Buddhist, and moved with his family to Italy when he was a teenager to work in a shoe factory and cleaned hotels with his mother to help make ends meet, Marcelo does not take his success for granted and is keen to support others to reach their dreams. He has invested in Virgil Abloh’s brand Off White, Palm Angel and Ben Taverniti Unravel Project via The New Guard Group that he co-founded in 2015 and now counts over 170 employees. Together these brands are creating a sartorial paradigm shift in the industry.
There is no doubt that Marcelo’s impact on fashion is reaching far beyond clothing.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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