Fashion Your Seatbelt: Leaf Greener

Leaf Greener is a fashion force of nature.

To the ill-informed she might be seen as just another concrete catwalk celeb with a bright smile and bubbly personality who looks great in her eye catching outfits. But Leaf is so much more than this.

After a six years as the senior fashion editor of Elle China She launched her digital magazine « LEAF », which she publishes on the leading Chinese platform WeChat. A move that helped transform her into one of China’s most influential independent fashion editors.  She is endlessly being courted to consultant leading western luxury houses on how to work in China and has made a business out of educating her compatriots on the art of fashion while she continues to fight for more creative freedom in her home country.

But what I like most about Leaf is how unabashedly frank she is. She speaks from the heart and says what she thinks…damn the consequences…which is a rare and refreshing thing in our industry.

So get ready to experience a real fashion treat as, between puffs on her cigarette in her hotel room, Leaf lays down the law about what is working and not working in this industry that we both love.

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Jessica Michault

Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.