Jeff Carvalho: The Man Behind Highsnobiety
Late last year I was honored to be asked by Karen Harvey, CEO of Karen Harvey Consulting Group and founder of Fashion Tech Forum to participate in the latest Fashion Tech Forum conference in Los Angeles. And besides speaking on the center stage of the forum I had the all access privilege to interview some of the key speakers at the event.
So backstage, between presentations, round-table talks and motivational speeches I got to pick the brains of some of the leading minds in the fashion and tech industry. The first chat from this series of interviews that I want to share with you is with Jeff Carvalho. He is the managing editor of one of the coolest, street savvy and innovative fashion websites online today – Highsnobiety, which counts a global audience of 12.5 million monthly readers.
Jeff is also a partner at Titelmedia, which owns Highsnobiety. He joined in 2007 when the company’s founder and CEO David Fischer brought him on board not only to oversee the website but also develop other print and online content and brand partnerships. The company has worked with some of the hottest brands of today- from Louis Vuitton and Nike to Mercedes-Benz and Levi’s.
Jeff is considered to be an expert in the street wear culture and is often asked to comment by the New York Times and The Business of Fashion on this growing market and its influence on fashion and luxury on a broader scale. And I have to tell you I understand why those publications want to hear from Jeff.
We spoke right after he had interviewed designer Virgil Abloh and Henrik Most, Creative Lead at Ikea about the Ikea and Off White collaboration that will soon debut.
In rapid fire, well thought out answers to my questions Jeff proved himself to be a skilled speaker, who wasn’t distracted in the slightest by the background noise at the venue or the fact that Virgil, Will.i.am and Joe Zee were milling about.
I basically just sat back and let him loose to explain the success of his site, explore the idea of jet stream influencers and discuss how the way we use and consumer products and news is continuing to evolve.
So hold onto your seat and get ready for a ride into the future.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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