Assembled Brands CEO Adam Pritzker Talks Brand Building
I was lucky enough to be a moderator of a panel that Adam Pritzker, the Chairman and CEO, Assembled Brands, was on at the famed Fashion Tech Forum conference that took place in Los Angeles. The event was hosted by the renowned Karen Harvey, who founded the Karen Harvey Consulting Group and is known for her ability to make high level connections between fashion and tech companies around the globe.
It made sense that Pritzker would be speaking at Karen’s conference. He co-founded and raised millions for his tech-education platform General Assembly, which – among other things became known for its great coding bootcamps and got him on Forbes 30 Under 30 list when he was 28. Then in 2013 he launched Assembled Brands, which is a next generation holding company of niche fashion and lifestyle brands like The Line, Khaite, Pop & Suki, Protagonist and Margaux.
Pritzker, who it is worth pointing out is the scion of the Hyatt Hotels family, dove into the world of fashion because he saw an opening that needed filling in the circle of life of modern day fashion brands. He wants Assembled Brands to be the place where this growing number of targeted smaller fashion labels can come and build their business thanks to the infrastructure and support his company will be able to provide them. Thus leaving the creative entrepreneurs who start these labels room to focus their energy on building their unique product. When we spoke about it at the conference he compared the concept behind Assembled Brands to Y Combinator, a respected accelerator for nascent tech startups.
We spoke about all of this in the somewhat noisy backstage green room right after we had finished our Fashion Tech Forum’s round table talk in a quick and precise interview that proves Pritzker has a clear vision of the future of fashion, where creativity is supported and elevated by lifting the burden of the business side of the industry off the shoulders of talented designers.
Once you have finished this podcast you might just want to get in touch with Pritzker about becoming part of the Assembled Brands family yourself.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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