A Quick Q&A with Sissi Johnson

Sonia Zmihi,

Sissi Johnson is the go-to Brand Strategist at the intersection of Fashion, Technology and Lifestyle. Dubbed “The Face of Fashion Tech” and one of the best Instagrams to follow by ELLE magazine, she is the host and guest producer of LUISAVIAROMA annual Fashion & Technology Summit. When she is not writing for the Huffington Post, you can find her speaking at Oxford University  or riding a camel’s back in Saudi Arabia.


Sissi Johnson was the moderator of the last panel of Oxford Africa Conference.

Q: How did you first get interested in fashion?

A: My mother is my style icon. Do you remember Will Smith’s aunt in the Fresh Prince of Bel Air ? The fabulous ‘Aunt Viv’ was everything on that show and looks just like my Mom. She is a very discerning shopper and knows how to make me look my best. For many years I was a tom boy in baggy pants, so it is always interesting to be complimented on my so called “sense of style”…


Q: What was your big break?

A: I do not believe there was a particular moment per se but rather a gradual progression through experiences in and outside the industry such as working with Airbnb at their very early stages. Building and nurturing my network both online and offline as well as ongoing travels have unlocked countless opportunities.


Q: What is your definition of a Millennial ?

A: A 90’s hopeless nostalgic who does not know they fall under this category. *laughs*

Sissi pictured in her last trip to Beirut, Lebanon.


Q: What is your favorite trip?

A: My next destination! I love under the radar places and have visited Kazakhstan, Saudi Arabia. Currently looking for a place I cannot locate on a map.


Q: When are you happiest?

A: When I put self-care first. It is essential to cater to others and myself the best way possible.


Q: What is the biggest challenge you are currently facing?

A: Adding more hours to my days!


Q: What is your secret talent (something you are good at or can do that people might not know) ?

A: Rumor has it  I have a decent singing voice…#YouWillNeverKnow


 Q: What is your motto or the best piece of advice you ever got?

A:“What you seek is seeking you.” – Rumi


Q: What emoji do you use the most?


Q: What is the latest Instagram feed you decided to follow?

A: @weareinterlaced

Interlaced attended the Women of Wearables event on 12th June 2017 in London.

the writer

Sonia Zmihi

Graduated from Sciences Po Paris with a degree in Marketing, Sonia has now added budding fashion journalist to her work in the fields of marketing and communication. She spends her free time refreshing her Instagram feed looking for the funniest memes, building never ending wishlists on Net-a-porter and cooking exotic meals.

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