A Quick Q&A with Jordan Henrion

Sonia Zmihi,

Jordan Henrion’s passion for communication and digital started about 10 years ago. Digital influencer from the first generation, he created the Les Frères Ainsworth Studio in 2006: one of the first personal web platforms dedicated to fashion lifestyle and travels for men. This interest for communication strategy and media lead him to join the digital team of Les Editions Jalou (for the launch of the web editions of their magazine) before working with the PR, Event and Communication team of KENZO Paris (management of the worldwide agencies, organisation of the fashion shows, VIP management..) For the last 3 years, Jordan played both roles of Creative Consultant for Ykone and «Parisian Cool Kid» as Vogue Magazine loves to describe him (being the face of multiples creative campaigns around the world and creating content for Luxury Brands including Cartier, Louis Vuitton, Paul Smith..). He also shared recently his passion with young students from the Mannheim University as a TedxSpeaker. He is now Creative Director at Ykone where he fully dedicates himself to develop the creativity of the agency.


Jordan Henrion’s Instagram Profile Picture

Q: How did you first get interested in fashion?

A: Honestly I have no idea. I’ve always been attracted to beautiful things and maybe fashion was the most accessible one (who would have ever thought that blogging and modeling would land me to establishing the communication and image strategies for some of the most amazing brands).

Q: What was your big break?

A: When I decided to move to Paris. I met so many people the first year, lots of amazing talents and friends.

Q: What is your definition of an Influencer ?

A: In 2017 we are all influencers, the only difference is the number and the kind of people you decide to influence.

Q: Who inspires you?

A: Most of the time : girls. Especially my girlfriends. This will sound like I’m a feminist but they have something fresh and candid.

Q: Who living or dead would you love to be able to have dinner with?

A: Max Riemelt if you read me ; )

Q: What is your favorite trip? 

A: South Africa!

Jordan Henrion “opening #PFW wearing Yves Saint-Laurent” on his Instagram account

Q: When are you happiest?

A: Under the sun.

Q: What is the biggest challenge you are currently facing?

A: Getting my body ready for the beach.

Q: What is your secret talent ? 

A: Definitly, finding the talent of other people.

Q: What is your motto or the best piece of advice you ever got?

A: Keep it authentic, love what you do and accept the fact that not everyone will love you (it’s not a big deal, trust me).

Q: What emoji do you use the most?  




Q: What is the latest Instagram feed you decided to follow? 

A: Laura Jane Coulson she’s an amazing photo and video director 

the writer

Sonia Zmihi

Graduated from Sciences Po Paris with a degree in Marketing, Sonia has now added budding fashion journalist to her work in the fields of marketing and communication. She spends her free time refreshing her Instagram feed looking for the funniest memes, building never ending wishlists on Net-a-porter and cooking exotic meals.

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