Launchmetrics Acquires Style Coalition
Launchmetrics, the premier technology and data analytics provider for the Fashion, Luxury & Cosmetic industries, today announced its acquisition of Style Coalition, a leading influencer management relationship company with clients such as Fendi, Bulgari, Chanel, Givenchy, amongst others. This acquisition propels Launchmetrics into the realm of 360-degree solutions for Fashion, Luxury and Cosmetics businesses as the first platform in the industry to offer a fully integrated solution to engage, execute and measure Influencer campaigns.
Additionally, the company revealed the recent series of acquisitions are part of a larger business strategy to expand the company’s products and services to support increasing industry demands by creating three individual business units focused on the company’s historic, Launch to Market software tools, Media Intelligence and the new Influencer Relationship Management division.
“The recent acquisitions are part of our strategic vision for the future to be the first company in the Fashion, Luxury and Cosmetics’ space to offer a fully integrated solution to engage influencers, execute campaigns and measure all earned, owned and paid media on one platform,” said Michael Jais, CEO of Launchmetrics. “Today we play a critical role in the way clients connect and interact with the most influential voices in the industry and we want to bring this to all teams on all channels as we continue to grow.”
The three business units will each play a significant role in how the company addresses the different teams within the field of Fashion, Luxury and Cosmetics. The Launch to Market suite used by PR teams around the world, will continue to support new developments and enhancements to the reputable operational tools (formerly known as Fashion GPS) that brands and agencies have been using to manage their samples, organize their invitation-only events and distribute their digital showrooms since 2006. The Media Intelligence services and tools of data analysis that Launchmetrics has been developing over the last year, with the previous Visual Box acquisition, will service Media teams to help them understand the ROI of their campaigns and projects. Now, these tools will be complemented by Style Coalition, to offer social and digital teams a seamless solution from the initial identification and management of these influencer relationships through the execution and measurement of these projects.
For almost 10 years Style Coalition has been building a network of the industry’s mega influencers while managing and producing their campaigns for the world’s most renowned brands. From branded social content, video and experiential marketing to display and native advertising, Style Coalition was one of the pioneers in this newly created market. Through the Style Coalition community, brands can easily engage and activate top influencers from around the world for their projects.
“I am excited to bring the Style Coalition network to a company that shares our values and aspirations,” said Yuli Ziv, Founder & CEO of Style Coalition. “With Launchmetrics’ global footprint, this is an exciting development for our clients and influencers. The acquisition will also allow us to combine our decade of experience in Influencer Marketing with Launchmetrics’ expertise in digital solutions.”
Ziv will stay on to lead the newly created Influencer Relationship Management division at Launchmetrics and play a critical role in the launch of a proprietary IRM technology solution to provide brands with advanced tools to search for influencers, manage campaigns and analyze ROI in real-time for 2018.
“I am thrilled that Style Coalition will be making Launchmetrics its new home,” said Eddie Mullon, President of Launchmetrics. “It has always been my dream to bring together the mega influencers of Style Coalition with the Industry Elite of the GPS Radar Community to provide the industry with the ultimate network for the Fashion, Luxury and Cosmetics industries.”
Since 2006 Launchmetrics has become the reference for more than 1000 FLC customers for marketing software and data analytics, connecting the most powerful voices in the industry. Now, with 65% of Fashion & Retail brands implementing IRM programs last year alone, according to the company’s Annual Influencer Marketing Report for 2016 and data services slated to increase by 376% across the board in the next three years, according to Forbes, IRM & Media Intelligence tools are the some of the most rapidly growing marketing industries. Further details to come about these new services and products.
Launchmetrics provides the technology, data insights, and tools for influencer identification that Fashion, Luxury and Cosmetic companies need to accelerate their business and build lasting exposure. Over 1,000 brands such as Christian Louboutin, Fendi, NET-A-PORTER, Topshop and Swarovski as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council and Google, use Launchmetrics to manage critical stages of their launch plan — from influencer identification to sample management, and everything in between. Launchmetrics’ GPS Radar platform brings together over 40,000 designers, editors, buyers and influencers worldwide in a perpetually evolving digital community.
Launchmetrics was created in 2016 with the merger of Augure, a global powerhouse in Influencer Marketing solutions and Fashion GPS, the premier technology provider for the Fashion industry since 2006.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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