A Quick Q&A with Hasnaa Guessous

Sonia Zmihi,

Hasnaa Guessous is both the brain and the petites mains behind My Souk in the City, the e-commerce plateforme gathering a selection of unique Middle East designers. and promoting their beautiful work in Europe. The talented young women graduated from EM Lyon, a top leading business shoool in France and began her professional experience in New York as a Business Analyst at Marc Jacobs before coming back to France to  join a top management consulting firm. Thanks to her complementary previous experiences, Hasnaa was able to follow her passion for fashion and launch My Souk In The CityIt is by doing some researches about fashion designers in the Arab world that she realized the richness of their work, but also the lack of information and access that Occidental countries may have.  This is how ​My Souk in the City started: a concept-store providing both a new offer to the European customers looking for new products and more visibility for Middle-Eastern creators. Pretty soon, Hasnaa will be opening a pop-up store in Paris but until then, here are her answers to a few Quick Questions. 

Q: How did you first get interested in fashion?

A: I am interested in Fashion since high school. I was always dreaming about working for an international brand, in a dynamic environment. A dream I have managed to accomplish during my first job opportunity at Marc Jacobs, in New Yor

Q: Describe Middle East fashion in three words?

A: Creative, Inspiring, Avant-garde..

karl lagarfeld

Q: Who inspires you?

A: I have many different inspirations but I have a real admiration for Nathalie Massenet who was a real pioneer in online luxury fashion.

Q: Who living or dead would you love to be able to have dinner with?

A: I would love to have dinner with Karl Lagerfeld. He is such an inspiring person,. I have watched many interviews of him, and I have been amazed by his speaking talent and incredible vision of the world.

Q: What is your favorite trip?

A: My favorite trip is when I go to a seaside and sunny place, this is where I recover and fill up with Vitamin D! Even if it’s only for a week-end, I really feel like on a vacation and disconnect totally with work and the Parisian lifestyle.

Q: When are you happiest?

A: After a great Italian meal.

Q: What is the biggest challenge you are currently facing?

A: Launching a business and being an entrepreneur is an on-going challenge! This is the one I am facing as every day brings its share of surprises. It’s quite an emotional ride, but I got to love the feeling.

Q: What is your secret talent?

A: I’ve been told that I have some kind of private investigators skills. I always love to break down any complex situation and see what are the different inconsistencies and then do my own investigations 😉

Q: What is your motto or the best piece of advice you ever got?

A: Always remember why you have started it.

Q:What emoji do you use the most?

A:  😂😂😂😂

Q: What is the latest Instagram feed you decided to follow?

A: I had a recent crush for the account 100 grams of sun, it makes me want to travel all the time !!

sun Instagram


the writer

Sonia Zmihi

Graduated from Sciences Po Paris with a degree in Marketing, Sonia has now added budding fashion journalist to her work in the fields of marketing and communication. She spends her free time refreshing her Instagram feed looking for the funniest memes, building never ending wishlists on Net-a-porter and cooking exotic meals.

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