Piece of the Week: The Kenzo Move Sneaker
If the “official” color of the millennial generation is pink, then there is a case to be made that the spirit animal should be a tiger. It has been an emblem of the Kenzo brand pretty much from the start of designers Humberto Leon and Carol Lim reign as co-creative directors of the house, which began in 2011. Since then other brands have picked up the baton and run with it, most notably Alessandro Michele at Gucci, but Kenzo was there first and it is still producing some of the best feline fashion out there.
The duo’s latest example is the colorful new Kenzo Move sneaker collection. They come emblazoned with snarling tigers on the sides and feature some great textural rubber soles that curve up and over the top of the shoes, almost as if they have been clasped in a sporty trap.
For those lucky enough to live in Paris, France the house has just announced it will be opening a pop-up store at 16 boulevard des Filles du Calvaire, which will be open from the 14th to 23rd of September. There fans of the brand can snap up a pair of the colorful kicks tricked out in tigers and, if the feel like testing the treads out asap, Kenzo has set up mini dance classes in the store. Shoppers can even participate in weekly dance competitions, the leader of the pack wins…well a new pair of Kenzo Move sneakers.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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