Piece of the Week: The HUGO Reversed T-shirt
In a world that has gone selfie mad, there has been one aspect of flipping the camera on ourselves that can be a bit frustrating. As anyone who has ever worn a message t-shirt can attest, when you try and take a photo while you are wearing one the words always read backwards. Enter Hugo Boss and its new capsule collection called HUGO Reversed.
It takes the whole logomania 2.0 crazy we are currently tracking on and off the catwalk and gives it an astute update. While the rest of the fashion brands stick to their signature emblems, making them bigger, smaller or stacking them up, Hugo Boss’s twist on the idea seems to have delved a bit deeper. Not only is the collection in the vein of the very on trend unisex urban style, the graphic nature of the HUGO logo name makes it the perfect word that can, almost like a palindrome, be read backwards or forwards.
So the next time your looking to take a selfie in a slogan t-shirt, well you might just want to consider the HUGO Reversed option, it has got you covered both coming and going.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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