Piece of the Week: Burberry Beasts Tchotchkes
Burberry has a whole new line of accessories and a selection of garments called Burberry Beasts that take their starting point in mythological creatures found in mediaeval English manuscripts. These colorful artisanal items, including bags, coin purses, keychains and wallets, give a bit of whimsy to the renowned British luxury brand.
Ever since Miuccia Prada added large metal robot key chains to her bags back in 2004 the fashion world woke up to a whole new way to reach fledgling luxury fashion consumers. Not only could they be the perfect item to act as a reminder for a fashion moment, these accessories are a quick and chic way to update any look, just by clipping the latest version onto a bag, or even wearing it on a belt or dangling off a cell phone.
The price tags for these keepsakes can be steep. But that is nothing compared to having to buy a new designer handbag or a new pair of “it” shoes each season. Truth be told, investing in a multicolored leather and snakeskin Burberry owl, hedgehog or fish shaped tchotchke is a rather cost effective way to show the world that you still have your finger on the fashion pulse even if your wallet can’t finance a full fashion reboot every six months.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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