Piece of the Week: Frescobol Carioca Swim Shorts
As we are currently in the thick of the menswear shows and vacations are just around the corner there really is no better time to highlight a brand that beautifully embraces both those things. Frescobol Carioca is pretty much the sartorial embodiment of the sophisticated beach style of Brazil, and more specifically Rio de Janeiro. This company uses evergreen prints, classic cuts and luxe fabrics to create a collection of menswear and beach attire designed to give men an air of relaxed elegance, no matter what the setting.
We are particularly drawn to the brand’s astute selection of swimwear, and not just because of the evocative imagery the company uses to highlight its latest collection. The line up has smartly been broken up into shorts segments: Tailored, Surf, Sports. Each one filling a specific vestiary need. And to finish off one of Frescobol Cariocasea’s seaside looks why not invest in a pair of the brand’s designer beach paddles. That way you can also play a game or two of Frescobol, created in Brazil back in 1945, on the hot sandy beaches this summer.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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