Lacoste Teams up with Supreme
Lacoste is the latest luxury fashion brand to team up with the streetwear label Supreme. But unlike other collaborations Supreme has done, most notability it worked with Louis Vuitton for its Fall/Winter 2017 menswear collection, this partnership feels more organic. Lacoste, which was created in 1933 by René Lacoste, has always had a connection the the world of sports – albeit the more refined activities of tennis, sailing and their elk. While Supreme got its start on the urban streets of New York with the skater community being some of its most loyal followers.
Its true that in the 1990s Lacoste had a bit of a streetwear moment. That was when its signature crocodile logo polo shirts, which were a staple for the preppy set in the 80s, was appropriated by rappers who wore them oversized and with a matching cap. Back then Lacoste tried to distance the brand from its connection to street culture. Almost three decades later the street is where it is at when it comes to designer inspirations and sales.
This meeting of the minds between Lacoste and Supreme is just the latest clever move by the renewed French label. Since the appointment of Felipe Oliveira Baptista as the creative director of the brand in 2010 the house has come up with a winning fashion formula that balances and urban aesthetic with a polished luxury approach to fabrics and construction.
“The collaboration with Supreme is a mix of Lacoste heritage for the kids,” said Oliveira Baptista. He chose some “iconic styles and colors” that were then “remixed by the Supreme design team.” The result is an urban cool capsule collection at its best.
The line up of pieces includes polo shirts, sweaters, pants and caps that bare both the Lacoste and the Supreme names and logos. The collection is expected to drop on March 16th. It will be available in Supreme stores in Paris, London, New York and Los Angeles as well as on the Supreme website.
Count on it being another coveted and collectable collection.
Jessica Michault is the Senior Vice President of industry relations at GPS Radar by Launchmetrics. She is also the editor-at-large for ODDA magazine and contributes to publications like the New York Times, the Business of Fashion, Vogue, Harper's Bazaar and Mixte magazine.
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